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Paid search marketing (PPC) quick guide

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The main disadvantages of paid search that need to be managed for success are: 1.┬áCompetition. Since Pay Per Click has become popular due to its effectiveness, it is competitive and because it is based on competitive bids it can get expensive. CPC/bid inflation has led to some companies reducing PPC activity. Some companies may get […]

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Descriptive, Predictive & Prescriptive Analytics: What are the differences?

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Businesses use analytics to explore and examine their data and then transform their findings into insights that ultimately help executives, managers and operational employees make better, more informed business decisions. Three key types of analytics businesses use are descriptive analytics, what has happened in a business; predictive analytics, what could happen; and prescriptive analytics, what […]